Running a digital advertising company is complex. advertisingERP is a software and services company that helps Publishers and Agencies simplify how they operate. advertisingERP is built on the world’s most deployed cloud ERP and CRM platform, NetSuite. From quote to cash, we integrate data and processes in NetSuite with your ad tech to create a flexible, end-to-end business operating system that is 100% in the cloud.

Our contacts

Our address:
advertisingERP, 250 The Esplanade Suite 402,
Toronto, Ontario M5A 1J2 Canada

Have questions?

Call us:
(647) 259-0712

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Get in touch with us to find out more.

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http://renzojohnson.comWeb Developer: Renzo Johnson

What is advertisingERP?

advertisingERP integrates NetSuite's powerful ERP and CRM platform with your Ad Technology.

We’re focused 100% on delivering a complete business operating system for sell-side publishers and agencies on the cloud. We build solutions that connect business technology with advertising technology and leverage these connections for workflows and tools that help simplify the way these companies sell, traffic and bill inventory.
Our solutions and services help these companies simplify their processes, breaking down data silos and reducing the manual tasks that slow them down and add costs. We remove the limitations to seeing and selling inventory, and we support all of these activities with the most proven cloud business technology in the world.



Our Story

The recipe for our success

advertisingERP is the result of over 7 years designing and delivering cloud-based business solutions for the advertising industry. Having built a level of expertise that extended from the technology and methods for integrating and connecting with ad servers, to the business processes and workflows essential to Publishers and Agencies, we recognized that there was no single platform on which sell-side advertising companies could run their business. And it’s those fundamentals of running an advertising business, a centralized inventory, ad-specific sales tools, reconciliation and billing automation, that were missing.

With advertisingERP we’ve built those advertising specific tools on top of what we believe is the very best ERP/CRM platform in the world. The combined capability and power of NetSuite and advertisingERP, its cost effectiveness on the cloud and our own commitment to our clients is our recipe for success.

What we do

Our solutions and Services

Our Software

We built advertisingERP to help you gain control over your entire advertising business, from managing inventory, to increasing revenue and reducing time and costs. We’re 100% cloud focused, and our NetSuite-based solution guarantees you the best business operating system for Publishers and Agencies.

Our Services

advertisingERP is a product of Trajectory, one of NetSuite’s most established and experienced Solution Partners. We offer an entire range of services from advisory and consulting, to solution design and implementation all the way through testing and deployment. Learn more about Trajectory here.

Company Timeline

A brief history and pedigree of advertisingERP

Trajectory, the creator of advertisingERP, is founded as a white-label NetSuite service provider

Trajectory Founded


Trajectory designs and customizes the first advertising solution built on NetSuite for Torstar Digital.

Trajectory delivers the first NetSuite Solution for digital Publishers

torstar digital

Trajectory is the first to integrate NetSuite ERP/CRM with an ad server.

Trajectory builds the first real-time integration between NetSuite and Ad Servers


Solutions for Publishers, Agencies and Rep Houses, all on NetSuite

Trajectory delivers 6 advertising implementations built on NetSuite

Trajectory transparent logo

Both The Toronto Star (Canada's largest Daily) and PostMedia Network (Canada's largest publisher) go-live with NetSuite solutions designed and built by Trajectory

2/3 Canada’s Largest Publishers deploy on Trajectory-built NetSuite solutions



Trajectory begins to develop advertisingERP (then called ADhere)


advertisingERP is officially launched supporting Obox Media's entire business

advertisingERP launches with its first customer


advertisingERP is deployed across many new and existing NetSuite customers

advertisingERP adding new clients monthly



Let's Get Started

Get in touch with us to find out more.

Your Email (required)

http://renzojohnson.comWeb Developer: Renzo Johnson